Richard Wellock & Sons; that is what became the now food supplier giant known as Wellocks. When I was approached by Wellocks, it was a clean slate; a new beginning. Initially I developed the new name, brand identity and slogan 'the perfect ingredient'. From then on it was a full blown, full service, sole agency relationship, developing communications and PR strategies for both company and leader, to help make Wellocks the authority on ingredients and the place to go to get excellent quality ingredients or 'the perfect ingredient'.

The biggest project was of course the bespoke warehouse stock, purchasing and sales system, which over time incorporated all CRM duties, an online ordering app and stock dates which indicated where products should be stored on arrival in the warehouse. This huge undertaking involved redefining IT networks and staff training for more than 200 people, all whilst making sure the system was running like clockwork, as this was and still is the heart and soul of the business.

I made sure that any marketing was done to the highest standards and continued engaging with customers and suppliers through publications, websites, events, packaging, PR trips and well defined brand deployment.